Promo Push on DJ Promotion, Radio Promotion, Press Campaigns & 15 Years In The Industry

As it marks 15 years in dance music promotion and more than 4,000 campaigns delivered, Promo Push continues to provide tailored promotional support for electronic music releases across the globe.

Founded in 2011 and based in the UK, Promo Push works with major and independent labels, management agencies and artists directly. Its campaigns are designed to help releases connect with the DJs, radio presenters, media platforms and streaming opportunities that are most relevant to the track.

For a company that has operated through major changes in the way music is discovered, the focus has remained consistent: carefully targeted promotion, quality industry relationships and transparent reporting.

DJ promotion built around genre and relevance

A-list and tastemaker DJ promotion remains a core part of Promo Push’s service.

DJ support can help a release travel well beyond the first week of launch. A track played by the right selector may find its way into club sets, festival performances, radio shows, recorded mixes and online tracklists, creating multiple opportunities for audiences to hear it.

Promo Push works across House, Tech House, Deep House, Disco, Melodic Techno, Trance, Future House and Drum & Bass. Campaigns are developed around the individual sound of the music, ensuring a release is introduced to DJs and tastemakers whose sets and audiences are an appropriate fit.

This focus on relevance helps create meaningful promotional opportunities for records at every stage, from debut singles and underground EPs to established artist releases.

Radio promotion for specialist audiences

International radio remains an important part of electronic music discovery. Specialist dance music shows, online stations, global broadcasters and DJ-led programmes introduce new releases to highly engaged listeners every week.

Promo Push develops radio campaigns aimed at connecting music with appropriate presenters, shows and platforms. Its team understands that different styles of electronic music require different routes to market, whether the priority is an underground programme, a genre-specific show or a broader dance-focused station.

The company also offers 1001Tracklists mix show promotion, helping releases gain additional visibility through DJ mix activity and documented set plays. For clients, this can provide a valuable extension to both DJ and radio promotion.

Press campaigns for release visibility

Online press can help transform a release campaign into a wider artist story.

Promo Push supports press activity across electronic music media, helping create opportunities for features, interviews, reviews and editorial coverage. This can be particularly useful for artists preparing a new project, introducing a label, announcing a wider creative direction or building visibility around a key release.

The company also provides third-party Spotify promotion, adding another potential route for a track to be discovered through streaming.

When combined, DJ support, radio exposure, press coverage, mix show activity and Spotify visibility can create a complete promotional picture around a release — reaching both industry contacts and audiences through a variety of channels.

4,000 campaigns across the electronic music landscape

Promo Push has now completed more than 4,000 campaigns, covering a broad cross-section of the international dance music scene.

Over the years, the company has worked on releases from artists including Jamie Jones, Gorgon City, Tiësto, Diplo, Kölsch, Green Velvet, Axwell, Armand Van Helden, Vintage Culture and Bob Sinclar.

Its label clients have included Anjunabeats, Defected Records, Axtone, SIZE, Ministry of Sound, Positiva, Relief and Armada.

Alongside these high-profile clients, Promo Push continues to work with independent labels, management agencies and emerging artists. Each campaign is tailored to the client, whether the aim is to establish a new artist’s first network of supporters or coordinate a release strategy for an established international act.

Transparent four-week campaigns

Every Promo Push campaign runs over a four-week period, with weekly reporting supplied throughout.

Reports can include feedback and scores from DJs and radio, details of who has listened to or reviewed a release, and information on which contacts intend to support it. Clients can also receive updates on press features and Spotify placements secured during the campaign.

The reporting process gives artists, labels and managers a clear view of campaign activity. It also provides useful content for press packs, social media, artist communications and future release planning.

Personal relationships and precise targeting

With 15 years of experience in music marketing, Promo Push has developed a comprehensive international network. However, its approach has never been based on broad volume alone.

The company prioritises personal communication, quality relationships and precise targeting. Every release is considered individually, allowing the team to create campaigns that fit the music, the artist and the wider objectives behind the project.

As the industry becomes increasingly crowded, that level of focus can make a meaningful difference. A relevant campaign can help artists and labels find support from the contacts most likely to understand and champion their work.

Looking towards the future

Electronic music continues to evolve at pace. New artists emerge, labels develop, genres shift and digital platforms continue to change the ways audiences find music.

Promo Push continues to adapt its services and expand its network alongside those changes. As the company celebrates more than 4,000 campaigns and 15 years in the industry, it remains focused on delivering bespoke promotion that is built around music, relationships and results.

From a targeted DJ campaign to a complete strategy incorporating radio, press, mix shows and Spotify, Promo Push continues to help electronic music releases find their audience and build lasting momentum.